It was a busy year for Visit Dublin Ohio in 2024 with a lot to celebrate! Below are just a few of the top accomplishments in marketing and selling the City of Dublin to the world over the past year.
The “Other Dublin” Campaign generated international buzz by inviting the Irish to come visit our Dublin over St. Patrick’s Day. Billboards were placed in high traffic areas in Dublin, Ireland offering free pints in exchange for a visit. Media outlets such as the New York Post, Yahoo, and The Irish Star featured the quirky campaign generating 130 million impressions.
Visit Dublin brought home 15 industry awards including the Top Marketing Campaign in State of Ohio and the Best in Show Event Campaign.
The sales team attracted 75 buses from 13 states to visit Dublin. Each bus holds up to 50 people and brings foot traffic and revenue to local restaurants, shops and attractions.
Visit Dublin’s experiential passes including the Celtic Cocktail Trail, Art in Public Places Pass and Dublin Park Pass gained 2,000 sign-ups and 5,000 check-ins at Dublin businesses and attractions.
The Dublin Visitor & Information Center in Downtown Dublin welcomed 25,000 visitors from 47 states and 4 countries and provided resources to visitors and residents looking for things to do in the area.
The City of Dublin hosted more than 40,000 athletes from around the country for various youth and professional events.
In partnership with Dublin City Schools, Visit Dublin launched the nation’s first Travel and Tourism Academy for high school students! This grassroots program was created in response to the industry’s ongoing need for a workforce pipeline.
Visit Dublin launched the refreshed destination brand and logo incorporating the iconic Dublin Link pedestrian bridge.
Visitors and residents asked for Dublin merch, and Visit Dublin delivered! More than 200 Dublin-themed items were sold in the first month of opening Everything Dublin, our merch store in partnership with the City of Dublin.
Our unique Fairy Door Trail reached more than 10,000 participants! That’s 10,000 people walking through the doors of eleven retail stores in Downtown Dublin.
More than 2.7 billion earned media impressions were secured in local, regional, national and international media outlets.
More than 4,000 Convention and Visitors Bureaus exist worldwide, and Visit Dublin is among the elite 6 percent that hold international accreditation.
Thank you, Dublin, for your ongoing support in making Dublin a destination of choice!